A New Brand of Agriculture? Farmer-Owned Brands Reward Innovation
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منابع مشابه
Marketing Innovation and Brand Performance of Superior Pharmaceutical Companies in 2017: A Descriptive Study
Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...
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The purpose of this paper is to examine evolutionary processes of sectoral systems of innovation in catch-up situation. The main findings are: market catch-up of China’s self-owned brand cars expanded from low to high end market segment. Changes of the five building blocks of innovation system of China’s car industry drove the market catch-up since 1980’s. The five building blocks are: market d...
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